Detroit Decal & Apparel / Independently driven

MAKE
YOURMARK.

For the crews, brands, and people who refuse to blend in. Custom apparel. Bold print. Built around you.

Create your next big thing Get a custom quote
Explore the lineup
Explore what we make
Print / Wear / Repeat

Apparel

Your design. Your everyday uniform.

Firefighter-ownedBuilt around real crews
Made for your brandPrint, stitch, and more
Managed storesWe handle the details
Hands-on supportTalk with our team

The lineup

Wear it loud.

View the full catalog
T-shirts

T-shirts

Everyday favorites for departments, teams, businesses, and events.

Customize T-shirts →

Hoodies & fleece

Premium layers built for work, crews, and everyday wear.

Customize fleece →

Hats & headwear

Embroidered caps and beanies that finish the uniform.

Customize headwear →

Outerwear

Jackets, quarter-zips, and durable layers for the field.

Customize outerwear →

Simple from start to finish

Your vision. Our obsession.

Choose your gear, make it your own, and let our team take it from there.

01

Choose your gear

Browse proven garments and select the product that fits your project.

02

Create your design

Upload artwork, add text, choose print locations, and preview it in Design Studio.

03

Approve and order

Review your artwork, sizes, and quantities before placing your order.

Popular starting points

Ready to customize

See all products
FC
Fundraiser CommandPowered by Detroit Decal & Apparel

Your campaign. One command center.

Rally your people.
We’ll handle the merch.

Give your organization its own fundraising store. Follow sales, orders, and payouts in Fundraiser Command while Detroit Decal handles production and fulfillment.

  • ✓Sales, orders, and payout tracking
  • ✓Tools to help share your campaign
  • ✓A dashboard for your organization
  • ✓Production and fulfillment handled
Start your fundraiser Explore the demo

Your store. Our support.

One team, from launch to delivery.

  1. Build your store

    Choose products and artwork that represent your organization.

  2. Get your people involved

    Share your storefront and follow campaign progress in one place.

  3. We take it from here

    Our team produces and fulfills orders, with reporting in your dashboard.

Take a look inside

Built for every kind of crew

More than a print shop

From one custom shirt to a complete managed program, choose the path that fits your people and your purpose.

Public safety

Uniform programs, station apparel, fundraising, and member stores.

Explore public safety →

Businesses

Branded apparel, uniforms, onboarding kits, signs, and promotional materials.

Outfit your business →

Fundraisers

Campaign stores, order management, production, fulfillment, and payouts.

Open Fundraiser Command →

Managed stores

Private agency stores and public merch shops without the administrative headache.

Start a store →

Have an idea already?

Let’s make
some noise.

Need help choosing garments, preparing artwork, or outfitting a whole crew? Tell us what you have in mind.

Open Design StudioRequest a custom order