Firefighter-owned • Metro Detroit

CUSTOM GEAR.YOUR CREW.

Custom printing, embroidery, signs, and decals for departments, businesses, and teams. Build your design online or work with our team on garments, artwork, and a quote.

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Explore what we make
Custom apparel

Apparel

Custom T-shirts, hoodies, and team apparel.

Firefighter-ownedServing departments, businesses & teams
Print & embroideryApparel, signs, banners & decals
Managed storesOrganization ordering & fulfillment
Need help choosing?Ask about garments, artwork & pricing

THE DESIGN STUDIO EDIT

Make it yours.

Find your starting point, then customize your favorites in the Design Studio.

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Headwear

Caps and hats ready for your mark.

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T-shirts

Everyday favorites for teams and events.

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Hoodies & sweatshirts

Comfortable layers with room to create.

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Polos

A sharp look for the whole crew.

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Outerwear

Layers built for changing conditions.

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Workwear

Dependable gear for the job.

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Bags & packs

Carry the essentials with your own branding.

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Simple from start to finish

From artwork to finished order.

Use Detroit Design Studio, our online apparel designer, or request a quote for help with a custom project.

01

Choose your products

Browse apparel in Design Studio. For embroidery, signs, or a larger program, request a quote with your quantities and deadline.

02

Prepare your artwork

Upload a design and preview print locations in Design Studio. Need help with a logo or layout? Include your artwork with your quote request.

03

Review the details

Check artwork, sizes, quantities, and order details before placing your order. Have a firm event date? Ask us to confirm timing first.

FC
Fundraiser CommandPowered by Detroit Decal & Apparel

Your campaign. One command center.

Rally your people. We’ll handle the merch.

Give your organization its own fundraising store. Follow sales, orders, and payouts in Fundraiser Command while Detroit Decal handles production and fulfillment.

  • ✓Sales, orders, and payout tracking
  • ✓Tools to help share your campaign
  • ✓A dashboard for your organization
  • ✓Production and fulfillment handled
Start your fundraiser Explore the demo

Your store. Our support.

One team, from launch to delivery.

  1. Build your store

    Choose products and artwork that represent your organization.

  2. Get your people involved

    Share your storefront and follow campaign progress in one place.

  3. We take it from here

    Our team produces and fulfills orders, with reporting in your dashboard.

Take a look inside

For your organization

Outfit a crew. Run a store.

Choose department uniforms, business apparel, a fundraising campaign, or a managed store for ongoing orders.

Public safety

Uniform programs, station apparel, fundraising, and member stores.

Explore public safety →

Businesses

Branded apparel, uniforms, onboarding kits, signs, and promotional materials.

Outfit your business →

Fundraisers

Campaign stores, order management, production, fulfillment, and payouts.

Open Fundraiser Command →

Managed stores

Private agency stores and public merch shops without the administrative headache.

Start a store →

Talk with our team

What do you need—and when?

Send your product idea, estimated quantity, artwork, and required delivery date. Ask us about pricing, minimum quantities, artwork help, and shipping before you order.

Design your apparelRequest a quote