Custom apparel
Firefighter-owned • Metro Detroit
CUSTOM GEAR.YOUR CREW.
Custom printing, embroidery, signs, and decals for departments, businesses, and teams. Build your design online or work with our team on garments, artwork, and a quote.
Find the right garment
Choose your starting point.
Simple from start to finish
From artwork to finished order.
Use Detroit Design Studio, our online apparel designer, or request a quote for help with a custom project.
Choose your products
Browse apparel in Design Studio. For embroidery, signs, or a larger program, request a quote with your quantities and deadline.
Prepare your artwork
Upload a design and preview print locations in Design Studio. Need help with a logo or layout? Include your artwork with your quote request.
Review the details
Check artwork, sizes, quantities, and order details before placing your order. Have a firm event date? Ask us to confirm timing first.
Your campaign. One command center.
Rally your people. We’ll handle the merch.
Give your organization its own fundraising store. Follow sales, orders, and payouts in Fundraiser Command while Detroit Decal handles production and fulfillment.
- ✓Sales, orders, and payout tracking
- ✓Tools to help share your campaign
- ✓A dashboard for your organization
- ✓Production and fulfillment handled
Your store. Our support.
One team, from launch to delivery.
- Build your store
Choose products and artwork that represent your organization.
- Get your people involved
Share your storefront and follow campaign progress in one place.
- We take it from here
Our team produces and fulfills orders, with reporting in your dashboard.
For your organization
Outfit a crew. Run a store.
Choose department uniforms, business apparel, a fundraising campaign, or a managed store for ongoing orders.
Public safety
Uniform programs, station apparel, fundraising, and member stores.
Explore public safety →Businesses
Branded apparel, uniforms, onboarding kits, signs, and promotional materials.
Outfit your business →Fundraisers
Campaign stores, order management, production, fulfillment, and payouts.
Open Fundraiser Command →Managed stores
Private agency stores and public merch shops without the administrative headache.
Start a store →Talk with our team
What do you need—and when?
Send your product idea, estimated quantity, artwork, and required delivery date. Ask us about pricing, minimum quantities, artwork help, and shipping before you order.



